Josie Natori.
Another Filipino designer is embroidering Philippines in the fashion industry.
Josefina Almeda Cruz know as Josie Natori launched her Spring 2012 Collection in New York City and was first presented in Asia Society. Natori is a Filipina designer and the CEO and founder of The Natori Company.
Natori spent her 35 years in the lingerie business but now is pushing over another line of clothing collection. Natori played with layers, no-cleavage design but still you can discern the curves.
"I'm always in that East-West mood...I was thinking Indochine and all its colors. I've been to Vietnam a couple of times, and I've always liked the aesthetic there. Something about the mix of the French influence—it's sexy."
The collection was inspired by French colonial inheritance with a touch of a modern-day sensibility. It was a mixed-style of Western and Eastern culture. You can see the Filipinosm of Natori in her collections.
Josefina Almeda Cruz know as Josie Natori launched her Spring 2012 Collection in New York City and was first presented in Asia Society. Natori is a Filipina designer and the CEO and founder of The Natori Company.
Natori spent her 35 years in the lingerie business but now is pushing over another line of clothing collection. Natori played with layers, no-cleavage design but still you can discern the curves.
"I'm always in that East-West mood...I was thinking Indochine and all its colors. I've been to Vietnam a couple of times, and I've always liked the aesthetic there. Something about the mix of the French influence—it's sexy."
The collection was inspired by French colonial inheritance with a touch of a modern-day sensibility. It was a mixed-style of Western and Eastern culture. You can see the Filipinosm of Natori in her collections.
Josie Natori stands with her models during Mercedes Benz Fashion Week.
Josefina Almeda Cruz
http://en.wikipilipinas.org/
Josie Cruz Natori is the owner and founder of The Natori Company, a multi million-dollar lingerie business that sells in over 40 countries and employs a thousand people. She started her business in 1977 when she knocked on the snobbish doors of the Bloomingdales in New York showing her samples of Philippine-made cotton-embroidered shirts and an interested buyer suggested that she consider turning them into nightshirts. More than three decades later, she has established a global niche in intimate apparel and her exquisitely designed lingerie is a much sought-after item for a lot of women.
Born Josephina Almeda Cruz in the Philippines on May 9, 1947 to Felipe and Angelita Cruz, she grew up surrounded by entrepreneurial models from which she attributes her inclination to business. Her father is a noted construction magnate in the Philippines, while her grandmother ran businesses including pharmacies, coconut and sisal plantations. Thus, it was no surprise that she had a natural knack for business.
As a child, she was a success in the field of music, specifically as a classical pianist. She performed a solo concert with Manila Philharmonic Orchestra at age 9. At 17, she decided to challenge herself with a career in business and went to New York to study Economics at Manhattan College. After graduation, she joined Bache Securities, then was transferred to its Manila branch as the company’s sole broker. When it closed its office in Manila, she returned to Wall street and joined Merrill Lynch where she climbed the corporate ladder as the first female Vice President of investment banking. In Wall Street, she met her husband Kenneth Natori, a third-generation Japanese-American investment banker at Smith Barney Harris Upham, whom she eventually married in 1972. She gave birth to her son Kenneth Jr. in 1976.
By the time her son was born, she was already feeling unchallenged by investment banking thus she considered a number of entrepreneurial ventures including a burger joint franchise, a car wash, and even a fertilizer company. For some time, she was unsure of what business to explore. Eventually, she concluded that it had to be one that would satisfy her deal-making skills and her aesthetic side, and from there The House of Natori was born.
http://en.wikipilipinas.org/
Josie Cruz Natori is the owner and founder of The Natori Company, a multi million-dollar lingerie business that sells in over 40 countries and employs a thousand people. She started her business in 1977 when she knocked on the snobbish doors of the Bloomingdales in New York showing her samples of Philippine-made cotton-embroidered shirts and an interested buyer suggested that she consider turning them into nightshirts. More than three decades later, she has established a global niche in intimate apparel and her exquisitely designed lingerie is a much sought-after item for a lot of women.
Born Josephina Almeda Cruz in the Philippines on May 9, 1947 to Felipe and Angelita Cruz, she grew up surrounded by entrepreneurial models from which she attributes her inclination to business. Her father is a noted construction magnate in the Philippines, while her grandmother ran businesses including pharmacies, coconut and sisal plantations. Thus, it was no surprise that she had a natural knack for business.
As a child, she was a success in the field of music, specifically as a classical pianist. She performed a solo concert with Manila Philharmonic Orchestra at age 9. At 17, she decided to challenge herself with a career in business and went to New York to study Economics at Manhattan College. After graduation, she joined Bache Securities, then was transferred to its Manila branch as the company’s sole broker. When it closed its office in Manila, she returned to Wall street and joined Merrill Lynch where she climbed the corporate ladder as the first female Vice President of investment banking. In Wall Street, she met her husband Kenneth Natori, a third-generation Japanese-American investment banker at Smith Barney Harris Upham, whom she eventually married in 1972. She gave birth to her son Kenneth Jr. in 1976.
By the time her son was born, she was already feeling unchallenged by investment banking thus she considered a number of entrepreneurial ventures including a burger joint franchise, a car wash, and even a fertilizer company. For some time, she was unsure of what business to explore. Eventually, she concluded that it had to be one that would satisfy her deal-making skills and her aesthetic side, and from there The House of Natori was born.
Model presentation at the Josie Natori Spring 2012 presentation during Mercedes Benz Fashion Week at Asia Society - Garden Room on September 14, 2011 in New York City.
