To empower this culture, the SM Hypermarket thought of many ways to help Filipino families and entrepreneurs who run a carinderia, catering and restaurant operators. They can own a brand new kitchen and dining area furnished by SM Hypermarket with SM Master Chefs Free Carinderia Makeover – one of the three components of this year’s run.
Aside from the Free Makeover for food business owners, SM Master Chefs 2012 is made more exciting with back-to-back Cooking Demos of notable chefs and a Master Recipe contest for those who love to eat, cook and experiment with their food.
Last August 16, 2012, Philippine Top Chefs showcased their expertise in making everyday food more exciting and mouthwatering. The SM Hypermarket brings back SM Master Chef’s cooking marathon with new recipes prepared by the respective master chefs of the different master brands. This year’s run is sponsored by master brands Bounty Fresh, CDO, Nestle, Purefoods, Magnolia and Unilever Food Solutions Knorr. Each had a featured chef who goes around the 34 branches of SM Hypermarket every week in three months for cooking demonstrations and a delectable shopping experience open to all shoppers for free.
Chef RJ Garcia from San Miguel Corp., prepared two simple snacks, the Roti Dog and Croque Madame but made he it more special using San Miguel products.